Ghost Mannequin Service Provider

Selling products online is much harder than selling products in a physical retail store. When customers visit a retail store to buy products such as clothing wear, they can physically examine the products with their hands and eyes. Some people analyze the quality of the fabric while others check the size. Plus, the salesmen present in retails stores can convince them to buy the products promptly.

However, when you want to buy clothes online from an eCommerce store or marketplace, you cannot physically examine the products, feel the texture, or check the size. Aside from the reviews or ratings, you can only judge the product by their picture. Thus, it becomes more challenging for marketers to sell their products.

Simply uploading 2D pictures of the dresses will not be able to convert website visitors into paying customers. You need to upload realistic pictures so that you can recreate the actual feel of the products. One way to achieve this is to hire models that can wear the products to showcase exactly what the product would look like if they are worn by a real person.

While this strategy works great, hiring a model can become very costly. An alternative is to use a mannequin to showcase the clothes. Purchasing a mannequin is a one-time investment but they can be used as often as necessary and achieve almost the same effect. However, there are still some problems that need to be solved.

Displaying clothing products in an online store that are worn by models bring a human touch to the products. The same is not true when you use mannequins to showcase the clothing products. Mannequins look lifeless and can even distract the potential customers.

To solve this problem, marketers hire image editing companies so that they can apply the ghost mannequin technique on the pictures and create better pictures.